Services

Research Services To Support Your Business

Flexible Research Services

Survey Design Consultation

Get the most out of your study by drawing on the expertise of Panoplai strategists to provide feedback about research design, audiences, and research goals.

Survey Creation

Based on a collaborative session exploring your goals, we create your survey of up to 15 questions for you.

Study programming

We build your existing survey in the Panloplai platform

Translations

Our expert translators ensure that studies in multiple languages or other markets work for your respondents.

Complex project set-up and monitoring

You have a survey with complex quotas across regions, demographic categories, and languages? No problem, We can handle it.

High-impact 2 pager

Beautifully-designed infographics, verbatim quotations from real people, and key insights. Designed to generate interest and engagement on social media or via email or paid channels.

Top-line insights deck

12-15 slides, with key insights, newsworthy findings, business opportunities and challenges, resonant verbatim quotations from respondents, elegant charts and graphs to bring the data to life, and opportunities for further research.ea or topic most worthy of sharing publicly?

Publication (or client) ready research report

10-15 pages, designed and ready for publication, earned media opportunities, client distribution, the C-Suite, or the board.

Engagements to connect the dots between research and strategy

Sentiment Tracking

Get a better feel for how customers think but understanding language, emotions, and sentiment and how they track over time, along with all the other quantitative tracking metrics.

Customer Journeys

Map end-to-end customer paths with AI-assisted insights to reveal critical moments and optimize every touchpoint with real-time, granular data.

Segmentation

Panoplai's unique approach to clustering and segmentation brings a fresh and more nuanced perspective to better understanding customer segments and personas.

Due Diligence Package

Leverage Panoplai’s AI-powered analytics to conduct rapid, comprehensive due diligence with enriched datasets that highlight potential risks and opportunities.

Market Entry and Commercialization Strategy

Deploy Panoplai’s automated data collection to enhance and enrich datasets, providing a nuanced understanding of market dynamics to refine go-to-market plans and ensure a successful launch with adaptive, data-backed strategies.

Our industry-leading team of market research experts and marketing strategy consultants

By design, our client services team is a little bit different from others in the market research space. In addition to experts in sampling, targeting, survey design, analytics, and more, the team also includes:

World-class marketing strategy consultants with extensive experience leading marketing and customer-centricity transformations at some of the world’s largest companies, from IBM to PepsiCo, Chase to ABInBev. Why that matters: We understand strategic planning processes, the demands placed on modern marketing functions, and how innovative approaches to research can help organizations accomplish their business goals.

Veteran market research consultants, with decades of experience leading the creation of custom reporting and analytics solutions for brands like Google, SurveyMonkey, and Levis. Why that matters: We understand the relationship between research approaches, technologies, and actionable insights–and how to ensure that every phase of the research cycle helps drive strategy forward.

Some recent client services work

A major services and research project with Cheryl Overton Communications and Wells Fargo for the National Foundation for Credit Counseling (NFCC).

Challenge

NFCC needed to understand the experience of housing insecurity deeply and at scale in order to structure their new campaign to help.

Solution

Panoplai designed and launched a study to 2000 American renters and then created an impactful report highlighting newsworthy data and important audience insights.

Outcome

‍A series of landmark findings–Only about 1/3 of respondents feel they understand their rights when it comes to evictions. But we went further to get at the emotional heart of peoples' experiences. The study revealed a deep undercurrent of hope and optimism, especially within the communities of color facing the greatest challenges.

NFCC shaped their new campaign based on Panoplai research and services AND generated earned media coverage and social chatter by including stats and insights.

Learn more here:
‍National Foundation for Credit Counseling Launches "Make it R.E.A.L" (Renter Equity at Last) to Address Renter Insecurity Across the Country‍