About Us

Panoplai was built by a team of market research technology & operations, marketing strategy, and academic veterans with decades of collective experience at some of the world’s top organizations.

Founder, Product

Insights technology pioneer with patented innovations in survey tools, analytics dashboards and programmatic recruitment techniques over several decades.

Strategy, Client

Qualitative Research expert, anthropologist of innovation who led digital transformation initiatives for IBM, PepsiCo, AB InBev and others. Taught classes at MIT and Columbia universities.

Market research and technology sales veteran, with deep understanding of customer needs. LeD sales teams at Lucid (CINT), Dynata and InContext Solutions.

Developed enterprise applications for insights, track record building state-of-the-art survey tools, dashboards and reporting suites.

Tech Founder & Operational Strategist with 20+ Years in Data Analytics and Research. Led operations team for Kantar and CINT across the world.

Shelley Tompkins

Sales Development

Seasoned market research technology consultant with a passion for solving customer challenges. Grew and supported clients across brand, tech and financial verticals at Lucid (Cint).

Business Development

ResTech and Insights industry veteran with a keen focus on consultative sales and the client experience. Held sales leadership roles at 20|20 Research, Cint and Dynata. Plus, client side experience with P&G, PepsiCo and Office Depot.

Director of Ops

With 11+ years in insights tech, led client services and customer success for major partners like Kantar, IPSOS, and Qualtrics. He is known for delivering top-tier client services and building efficient operational models.

Kelsey Whitehead

Insights & Innovation

With 15+ years in market research and strategy, led global teams, mastered customer-centric growth, and created impactful playbooks, aligning perfectly with our mission to deliver transformative insights.

Marketing manager with a passion for storytelling and innovation. Combines expertise in content, social media, and multi-channel marketing to drive growth and shape impactful narratives at Panoplai

Advisor and Board Member

M&A Expert. Former Tech Exec at numerous multinational organizations. 25+ years of leadership in SaaS, market research, marketing. Advisor to Panoplai.

Advisor and Board Member

C-level at Kantar and WPP, Nick has led digital transformation in insights technology. founder of Dynamic Logic, he pioneered online ad measurement and led its acquisition by Kantar. He now advises companies like Panoplai on AI, market research, and digital strategy.

Growth-oriented tech executive with 25+ years experience in software, data, fintech and insights technology. Served as CEO & CFO at FocusVision and President & CFO at Forsta. Extensive experience in transformations, mergers, strategic exits and an IPO. Advising Panoplai on financial strategy and performance.

Award-winning PR agency Exec with deep expertise sifting data for insights, content and campaigns. Decades of experience shaping research studies to uncover awareness, sentiment and intent. Advisor to Panoplai.