Case Studies

Want to see samples of the type of work we've done? Below are just some small examples of the work we've done for dozens of clients.

Group Black x TripAdvisor: Panoplai's Platform Uncovers Game-Changing Travel Insights

Group Black, a media company dedicated to connecting brands with diverse audiences, teamed up with Tripadvisor, a global leader in travel guidance, to tackle a critical gap in the travel industry: understanding the unique preferences and behaviors of Black travelers.

Hunt Club Leverages AI for Impactful Thought Leadership

How Hunt Club—a leading executive recruiting firm—used Panoplai's AI-powered dashboard to create impactful thought leadership content to shape their go-to-market messaging

Hubspot leadership uses Panoplai to reshape ideal buyer personas–and then converse with them in real-time

Innovative Medical Device Company Uses Panoplai to Craft a Winning Commercialization Strategy

Acquisition Case Study: Top 3 CX Company

Top 3 CX company sought a partner capable of launching rapid "market pulses" to support their sales pitches and retention strategies, and using Panoplai, increased their baseline opportunities by 2.5x.

Innovative Medical Device Company Uses Panoplai to Craft a Winning Commercialization Strategy

ChestPal Pro is a smart stethoscope for lungs. It helps frontline healthcare providers to reliably detect lung crackles and wheezes–aiding diagnosis and patient management.

Charter Works & Generative AI Adoption

Charter Works partners with Panoplai to survey 1,173 workers, revealing critical insights on AI in the workplace, influencing their vast readership, and enhancing their media platform's engagement and growth.

Hubspot's Client Engagement Strategy

Hubspot leverages Panoplai's generative AI for market research, gaining deep audience insights to fuel a content strategy that resonates with marketers and salespeople, streamlining processes, and driving strategic content creation.

The Language of Gamers

Understanding customer and audience needs is vital for any organization, yet traditional social listening is insufficient due to its limited scope and representation. Panoplai's case study with the Ayzenberg Group, using generative AI, offers deeper insights into gaming communities, highlighting the need for more inclusive spaces and revealing the commercial impact of toxicity on marginalized gamers.

Financial Services

One of the most prominent VC firms in the United States has expertise and a large portfolio of investments relating to cryptocurrency and blockchain.

Metaverse, Americans

When it come to the Metaverse, Americans are 2x more worried about the ‘virtual replacement of real world experiences’ than they are about ‘misinformation and disinformation’‍. Along with the landmark Metaverse Safety Week event, XRSI is working with our official Responsible Research Partner, Panoplai to determine what people actually think, feel, hope, and fear when it comes to the Metaverse. ‍

Prominent ad agency Ayzenberg, along with a major global game publishers asked Panoplai to help them understand experiences of female-identifying, BIPOC, and LGBTQIA+ gamers at scale.